Coke Zero Drinkable Billboard
Buried in a very large presentation that Ogilvy put together for Coke Zero that outlined the new Drinkable campaign was a single page with an illustration of a billboard with a straw — the Drinkable Billboard. Our job was to take that notion and make it work in the real world. Essentially, we needed to choreograph and engineer and that meant giving deep consideration to the type of interaction we wanted consumers to have with the final billboard.